Shopfloor FLASH – archives


Chaque semaine, quatre des dix thèmes font l’objet d’un Shopfloor FLASH, constitué à chaque fois de 5 posts.  Plus d’informations à propos des Shopfloor FLASH

Elke week maken vier van de tien thema’s het onderwerp uit van een Shopfloor Flash, die elke keer bestaat uit 5 posts. Meer informatie over de Shopfloor FLASH

Shopfloor Flash 2012

  • 282-12 – Packaging : Ecover, Carrefour private label, Colruyt/Delhaize, wines, Melo Cake (26/1-12)
  • 281-12 – Channel management : Walgreens, Burger King, Starbucks, vending machine, Colruyt (25/1/12)
  • 280-12 –  In-store media : Brico, Diageo, Leffe, Chimay, Lays (24/12)
  • 279-12 – New technologies & brand activation : Walmart, Maggi, Ikea, Etam, Audi (23/1/12)
  • 278-12 – In-store execution : M&M’s, Red Market, Grany, Red Bull, Coca Cola (19/1/12)
  • 277-12 – Door-to-door execution : Nissan/Sköda, Ixina/Photo Hall/Krëfel, Carrefour x2, Colruyt (19/1/12)
  • 276-12 – In-store media : Diageo, special beers, Céréal, Harry Potter/Cars, Sheba/Whiskas/Pedigree (18/1/12)
  • 275-12 – Traffic & Sales Activation : Kleenex, Kraft, IKEA, Samsung, Wonderbra (18/1/12)
  • 274-12 – Shopper insights : behavior in beverages, shopping list in beverages, choice in dairy, women VS men, crowdsourcing (17/1/12)
  • 273-12 – In-store execution Delhaize, Leffe, Coca Cola, Oh!Green, Moët & Chandon (17/1/12)
  • 272-12 – In-store media : Microsoft, Demake Up, Jules Destrooper, Dreft, Diageo/Bacardi/Stassen (n°272) – (13/1/12)
  • 271-11 – Door-to-door : Carrefour/Belgacom, O’Cool, Kruidvat, Delhaize, AS Adventure (n°271) – (12/1/12)
  • 263-12 – In-store media – 5 observations on the Shopfloor (Knorr, Côte d’Or, Ferrero, Heinz, Champagne) – (11/1/12)
  • 262-12 – Traffic & sales activation : 5 recent and inspiring business cases (ING, Pepsi, Condoms, Bongo, Danette) – (02/01/12)

Shopfloor Flash 2011

  • n°264 – Packaging  & In-store media – 5 observations on the shopfloor  (Jamie Oliver, Minute Maid, Carrefour Bio, Bic/Stabilo, Fnac) – (05/12/11)
  • n°261 – In-store execution – do’s & don’ts on the shopfloor (Oh!Green, Iams, Evian, Delhaize, Fiskars) – (13/12/11)
  • n°260 – In-store observations &opportunities in petrol shops (Twix, Mars, Pringles, Lukoil, Jupiler, Mardesous) – (12/12/11)
  • n°259 – Shoppers psychology & shoppers insights – 5 recent inspiring topics (digital mums, senior, women VS men, pleasure, science of caddies) – (15/12/11)
  • n°261 – In-store execution – 5 recent do’s & don’ts (Oh!Green, IAMS, Evian, Delhaize, Fiskars) – (13/12/11)
  • n°258 – In-store execution – 5 recent do’s & don’ts (Carrefour Planet, Makro, Unilever, Babybel, O’Cool) – (13/12/11)
  • n°257 – In-store media : 5  observations recent on the shopfloor (J&B, Hot Wheels, Harry Potter, Leffe, Absolut) – (08/12/11)
  • n°254 – Trends : channel management in retail, recent inspiring insights & cases (shopping malls (2x), Nestlé, Apple, Nutelleria) – (07/12/11)
  • n°253 – In-store media : 5  observations recent on the shopfloor (Leffe, Campbell’s, Wilkinson, Chaumes, Fnac) – (06/12/11)
  • n°252 – In-store media : 5  observations on the shopfloor (Proximus, Playmobil, Renova, Haribo, Pringles) -(30/11/11)
  • n°251 – Door-to-door execution : 5 recent do’s & don’ts (Photo Hall, Makro, Tefal, Peugeot, Brico, Philips, Levis) – (23/11/11)
  • n°248 – In-store media in beverages : 5 recents do’s & don’ts (Martini, Vedett, Diageo, Bacardi/Martini brands, Orangina/Schweppes brands) – (2/12/11)
  • n°243 – In-store media – 5 recent observation on the shopfloor (Lay’s, Capri Sun, Danone, Mars, M&M’s, Minute Maid) – (23/11/11)
  • n°242 – In-store execution, 5 recent do’s & don’ts (Gamma, Champion, Carrefour, AVEVE, Belgacom) – (21/11/11)
  • n°241 – In-store media – 5 recent observation on the shopfloor ( Hasbro, Base, Proximus, Belgacom, Planet Parfum) – (14/11/11)
  • n°240 –  Trends : social & mobile commerce, inspiring cases, facts and figures (social commerce, social media, e-commerce, Facebook, Twitter, eBays, consumers help desk) – (18/11/11)
  • n°235 – In-store execution, 5 recent do’s & don’ts (Gamma, MediaMarkt, Krëfel, Delhaize, Belgacom) – (09/11/11)
  • n°234 – In-store execution, 5 recent do’s & don’ts (promo communication, Mobistar, shop window, AVEVE, on-pack promo, Cécémel, display, Delhaize) – (07/11/11)
  • n°233 – Trends – Evolution of shopping habits – 5 recent insights (brand loyalty, brand engagement, shopping habits, POPAI, emotional brain, choice fatigue, shoppers, promo, Experian, digital mums, tone of communication, fair trade, bio, consumers) – (31/10/11)
  • n°231 – Door-to-door – 5 do’s & don’ts in execution (Belgacom, Samsung, Axe, Jupiler, Videla, Colruyt) – (28/10/11)
  • n°226 – In-store media – 5 observation on the shopfloor (Lay’s, Mardesous, C1000, Balisto, Hasbro) – (19/10/11)
  • n°225 – In-store media – 5 recent observations (WE, Kraft, Zero, Cointreau, Kinder, Makro, Cora, Nestlé) – (11/10/11)
  • n°224 – In-store media – 5 recent observations (Jumbo, Carrefour, Makro, Douwe Egberts, Felix, Cora, Kraft, Prince Lu) – (11/10/11)
  • n°213 – Analytics – Shopping list habits in beauty care & hygiene (10/11/11)
  • n°209 – Trends – 5 recent insights about shopping habits & behaviour (private label, deals, bragain, facebook like, shoppers insights) – (23/09/11)
  • n°208- Trends – Sales & Brand activation –  5 recent inspiring business cases (Coke, C1000, Quaker, Pedigree, Home Depot) – (28/09/11)
  • n°207 – In-store media – recently in food retail (Delhaize, Henkel, Actimel, Hubo, kraft, Cora, delacre, Carrefour Market) –  (22/09/11)
  • n° 206 – In-store execution –  5 recents do’s & don’ts (Proximus, AVEVE, Samsung, Sony) – (17/10/11)
  • n° 205 – In-store execution –  5 recents do’s & don’ts (Nivea, Justin Bridou, De Keyn, H&M, Mars Belgium) – (05/10/11)
  • n°204 – In-store execution, 5 recent do’s & don’ts (Spa, Aquarel, Champion, fruits & vegetables, Carrefour, Becel, Makro, Match, Ben & Jerry’s, OCool) – (03/10/11)
  • n°203 – In-store execution, 5 recent do’s & don’ts (Brico, WE, Colruyt, O’Cool, Hubo)) – (26/09/11)
  • n°197 – Shopfloor Flash – In-store execution & price communication (Delhaize, Carrefour, Brico, Match, H&M) – (19/09/11)
  • n°196 -Shopfloor Scan- in-store execution, do’s & don’ts, episode 4 (Delhaize, private label, Dole, Chiquita, Uhu, Mouskito, pharma) – (16.09.11)
  • n°195 – Shopfloor Flash – Trends, Sales & Brand activation : 5 recent inspiring cases (Heinz US, Red Market, Danone, Ter Huurne, P&G) – (16/09/11)
  • n°191 -Shopfloor Scan- in-store execution, do’s & don’ts, episode 3 (Cora, Carrefour, Carrefour Discount, Danone, Leerdammer, Oasis, Makro) – (06.09.11)
  • n°190 -Shopfloor Scan- in-store execution, do’s & don’ts, episode 2 (Veet, Beauty care, Bel Belgium, Delhaize, Candia) – (01.09.11)
  • n°189 – Shopfloor scan – in-store execution, do’s & don’ts, episode 1 (Chokotoff, Old Smuggler, Stassen, Cora, Match, Redbull) – (13/09/11)
  • n°187 – In-store media – focus on back-to-school, part II (Danone, Pritt, Ferrero, Stabilo Boss, Scotch) – (06.09.11)
  • n°186 – In-store media – focus on back-to-school, part I (Capri Sun, Bic, Bel Belgium, Kraft, Come a Casa) – (05.09.11)
  • n°185 – In-store media – recently see in food retail (Veet, Twix, Nestlé, Heinz, Smiths) – (05.09.11)
  • n°183 – Analytics – in-store media monitoring @Carrefour Market (managed by Champion)
  • n°177 – Analytics – door-to-door activities in cosmetics & personal care (02.09.11)
  • n°175 – Trends – Sales & Brand activation by foreign retailers (Albert Heijn, Plus, Walmart, C 1000 x2)  – (29.08.11)
  • n°174, Trends – new technologies & shopping habits (Tesco, Red Market, Facebook, Albert Heijn, Kruidvat, Nivea) – (29.08.11)
  • n° 173 – In-store media – recent cases in door-to-door (24.08.11)
  • n° 172 – In-store media – recent cases in door-to-door (23.08.11)
  • n°171 – In-store media – recent case on the shopfloor (Nivea, Planta, Scotch brite, WC Eend, Mars) – (22.08.11)
  • n°170 – In-store execution –  do’s & don’ts on the shopfloor (17.08.11)
  • n°168 – Analytics – In-store communication & sustainability (16.08.11)
  • n°167 – Trends – Sales & Brand activation, 5 recent cases (USA, Netherlands) – (11.08.11)
  • n°166 – Trends – shopping habits & channel management, 5 recent inspirational insights (11.08.11)
  • n°165 – Analytics – In-store media monitoring sem1/2011 (key figures)
  • n°164 – Trends & In-store media, recently in beauty care (08.08.11)
  • n°163 – Trends & In-store media – recently in beverages categories (04.08.11)
  • n°160 – In-store media – door-to-door, recent business case (31.07.11)
  • n°159 – Trends – shopping habits & private label (29.07.11)
  • n°157 – In-store media – recently in pharmacies (29.06.11)
  • n°156 – In-store media – recently in non-food categories (29.06.11)
  • n°151 – Trends – Geolocation, local deals and shopping behaviour (26.06.11)
  • n° 150 – In-store media – recently in beverages categories (23.06.11)

One response to “Shopfloor FLASH – archives

  1. Christophe Vervenne

    Bonjour Vincent,
    AI-je acès aux Flash? Si oui comment? Sinon, comment s’inscrire?
    Bàt,
    Christophe Vervenne

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