Analytics – In-store media monitoring @Carrefour Market – Breakdown by in-store media (N=63)


Extrait duShopfloor FLASH 

Carrefour Market (gestion Champion) visité le 23.08.11.

65% des opérations promotionnelles in-store communiquées à l’aide d’un média in-store (hors coupons cash point) le sont via des displays.

Près d’une opération sur cinq utilise les shelf talkers/banner pour communiquer.

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