Analytics, In-store com’ & sustainability – The intention is there! But is it enough?

Extracts Shopfloor FLASH 

The link between point of sale communication and sustainable development is essentially related to the use of recycled paper/cardboard.  Without being specialists in the matter, it seems to us that global management cannot be summarised in the origin of the cardboard/paper that can be found in displays.

Two axes should also be considered, to be placed in perspective in relation to the registered answers to the previous question:

  • The preference for reusable media in several stores or, more simply, the reduction of cardboard displays without developing alternatives.
  • Placing responsibility with the display manufacturers who must demonstrate the traceability of the components used for the manufacture of communication media.

Click to zoom

Customized insights, ad hoc content or consulting needed ?   Check out 3 options



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s