Analytics, In-store com’ & sustainability – The intention is there! But is it enough?


Extracts Shopfloor FLASH 

The link between point of sale communication and sustainable development is essentially related to the use of recycled paper/cardboard.  Without being specialists in the matter, it seems to us that global management cannot be summarised in the origin of the cardboard/paper that can be found in displays.

Two axes should also be considered, to be placed in perspective in relation to the registered answers to the previous question:

  • The preference for reusable media in several stores or, more simply, the reduction of cardboard displays without developing alternatives.
  • Placing responsibility with the display manufacturers who must demonstrate the traceability of the components used for the manufacture of communication media.

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