Extracts Shopfloor FLASH
The link between point of sale communication and sustainable development is essentially related to the use of recycled paper/cardboard. Without being specialists in the matter, it seems to us that global management cannot be summarised in the origin of the cardboard/paper that can be found in displays.
Two axes should also be considered, to be placed in perspective in relation to the registered answers to the previous question:
- The preference for reusable media in several stores or, more simply, the reduction of cardboard displays without developing alternatives.
- Placing responsibility with the display manufacturers who must demonstrate the traceability of the components used for the manufacture of communication media.