AGENDA – Impulse session (13.10.2011)


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How visual cues on packaging and in-store communication in pharmacies can impact consumer behavior and boost your sales !

Rogil and Brandimage Brussels conducted a pioneering real life study in a pharmacy, comparing different packaging and POS concepts.

This Impulse Session will bring insights from eye-tracking research in the pharmacy and expert views on OTC packaging design inspired by FMCG thumb rules.

With speeches of professionals in both Marketing and Pharmaceutical who will show you how the pharmaceuticals sector is becoming FMCG-driven, with point-of-sale and in-store communication, as well as packaging design playing an important role:

  • Christine Vanormelingen – Pharma.be
  • Vincent De Coster – Shopfloor.be
  • Wim Hamaekers – Rogil
  • Nike Stellamans – Brandimage Brussels
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