Web review > P&G’s Panel of Women Helps Amplify Word-of-Mouth Marketing


Source : eMarketer.com

(…) We find that recommendations from “people you know” are extremely important in the beauty and health business. These advocates turn other consumers into advocates. They also help establish and cultivate a relationship with brands that are engaged in the conversation. This dynamic is the reason we established P&G Tremor’s panel of moms called Vocalpoint. It’s a community of half a million highly engaged women—we call them “connectors”—through which we cultivate a relationship that gives us permission to ask them to advocate for products within their social networks…. read full story on eMarketer.com


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