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	<title>Shopfloor.be, monitoring the path to purchase</title>
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		<title>Shopfloor.be, monitoring the path to purchase</title>
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		<title>In-store media : Champagne in een feestkleedje</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/27/in-store-media-champagne-in-een-feestkleedje/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/27/in-store-media-champagne-in-een-feestkleedje/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:15:58 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[Instore media]]></category>
		<category><![CDATA[Alcool]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[Cora]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Moët & Chandon]]></category>
		<category><![CDATA[Mumm]]></category>
		<category><![CDATA[Veuvle Clicquot]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=12194</guid>
		<description><![CDATA[Champagne is het partyproduct bij uitstek. Elk jaar is er weer een stormloop door de shoppers en alle merken proberen zich met alle mogelijke middelen te onderscheiden in de visuele chaos van massale presentaties van champagnes en andere mousserende wijnen. &#8230; <a href="http://shopfloorbelgium.wordpress.com/2012/01/27/in-store-media-champagne-in-een-feestkleedje/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=12194&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Sales &amp; Brand Activation &#8211; La ola Danette dans un stade de foot, mais pas en magasin :-(</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/27/sales-brand-activation-la-ola-danette-dans-un-stade-de-foot-mais-pas-en-magasin/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/27/sales-brand-activation-la-ola-danette-dans-un-stade-de-foot-mais-pas-en-magasin/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 10:15:58 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[Traffic & Sales Activation]]></category>
		<category><![CDATA[Danette]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=11711</guid>
		<description><![CDATA[C’était le 9 décembre dernier, Danette tentait de battre le record du monde de la plus longue Ola à l’occasion du match de foot opposant KV Mechelen à Anderlecht. Pourquoi le record du monde de la ola ?   Parce &#8230; <a href="http://shopfloorbelgium.wordpress.com/2012/01/27/sales-brand-activation-la-ola-danette-dans-un-stade-de-foot-mais-pas-en-magasin/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=11711&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>NEW Shopfloor FLASH &#8211; Door-to-door execution : Nissan/Sköda, Ixina/Photo Hall/Krëfel, Carrefour x2, Colruyt (n°277)</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/27/new-shopfloor-flash-door-to-door-execution-n277/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/27/new-shopfloor-flash-door-to-door-execution-n277/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 09:30:20 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[Door-to-door execution]]></category>
		<category><![CDATA[Automobile]]></category>
		<category><![CDATA[Carrefour]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Colruyt]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[Electro]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[graphic guidelines]]></category>
		<category><![CDATA[Ixina]]></category>
		<category><![CDATA[Krëfel]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[periodicity]]></category>
		<category><![CDATA[Photo Hall]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sköda]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=12577</guid>
		<description><![CDATA[1- De salonpacks toegelicht en losgekoppeld (Nissan &#38; Skoda) 2- La valse des pourcentages, plus intéressants en magasins qu’en folder (Ixina, Krëfel, Photo Hall) 3- Kleurcodes om het lezen van de soldenfolder te vergemakkelijken… en hallo de mix van genres (Carrefour) 4- Pour les &#8230; <a href="http://shopfloorbelgium.wordpress.com/2012/01/27/new-shopfloor-flash-door-to-door-execution-n277/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=12577&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Shopper insights &#8211; De Y-generatie is «dol» op vending machines</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/27/shoppers-insights-la-generation-y-aime-les-vending-machines/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/27/shoppers-insights-la-generation-y-aime-les-vending-machines/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 09:15:46 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[Shoppers & consumers]]></category>
		<category><![CDATA[generation Y]]></category>
		<category><![CDATA[shoppers]]></category>
		<category><![CDATA[vending machine]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=11588</guid>
		<description><![CDATA[(Uittreksel Shopfloor FLASH) Informatie : volgens een uiterst serieuze studie in opdracht van de Amerikaanse vereniging voor verkoopautomaten kunnen deze verkooppunten wel eens de favoriet worden van de zogenaamde Y-generatie (18 tot 29 jaar). Laten we het argument van een &#8230; <a href="http://shopfloorbelgium.wordpress.com/2012/01/27/shoppers-insights-la-generation-y-aime-les-vending-machines/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=11588&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Packaging &#8211; Over de grafische weergave van de USP‘s op de dozen met kleurpotloden</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/27/packaging-a-propos-du-graphisme-des-usp-des-boites-de-crayons-de-couleur/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/27/packaging-a-propos-du-graphisme-des-usp-des-boites-de-crayons-de-couleur/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 08:15:35 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Bic]]></category>
		<category><![CDATA[Makro]]></category>
		<category><![CDATA[Non-food]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[school]]></category>
		<category><![CDATA[Stabilo]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=11031</guid>
		<description><![CDATA[Kleine omweg langs de afdeling met kleurpotloden, op een moment waarop deze artikelen niet in de belangstelling staan. Geen display, geen totem en evenmin posters om de USP’s van de verschillende producten weer te geven, maar enkel hun verpakkingen. Wat &#8230; <a href="http://shopfloorbelgium.wordpress.com/2012/01/27/packaging-a-propos-du-graphisme-des-usp-des-boites-de-crayons-de-couleur/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=11031&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>In-store media : Un BBQ, il n&#8217;y a pas de saison pour en manger</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/26/in-store-media-un-bbq-il-ny-a-pas-de-saison-pour-en-manger/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/26/in-store-media-un-bbq-il-ny-a-pas-de-saison-pour-en-manger/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 13:15:27 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[Instore media]]></category>
		<category><![CDATA[Carrefour]]></category>
		<category><![CDATA[Devos Lemmens]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[sauces]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=12203</guid>
		<description><![CDATA[Deux cas relevés à l’occasion d’un store check de fin d’année.   Deux marques de sauces : Devos Lemmens d’une part, Heinz, d’autre part. Les deux marques nous l’a jouent : après le printemps caniculaire, l’été pourri, l’automne qui a &#8230; <a href="http://shopfloorbelgium.wordpress.com/2012/01/26/in-store-media-un-bbq-il-ny-a-pas-de-saison-pour-en-manger/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=12203&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Video &#8211; BeerFriender &#124; Heineken BeerTender</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/26/video-beerfriender-heineken-beertender/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/26/video-beerfriender-heineken-beertender/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 12:15:05 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[Technology & shopping process]]></category>
		<category><![CDATA[Traffic & Sales Activation]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=11358</guid>
		<description><![CDATA[Filed under: Technology &#38; shopping process, Traffic &#38; Sales Activation<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=11358&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Kiosk by Make : premiers résultats et perspectives ?</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/26/kiosk-by-make-premiers-resultats-et-perspectives/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/26/kiosk-by-make-premiers-resultats-et-perspectives/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 11:15:00 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[In-store execution]]></category>
		<category><![CDATA[bookshop]]></category>
		<category><![CDATA[Kiosk]]></category>
		<category><![CDATA[store concept]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=11899</guid>
		<description><![CDATA[Six mois après l’ouverture du premier magasin pilote, il nous manque le recul nécessaire pour évaluer la justesse du nouveau concept. Mais une certitude, sur les trois premiers mois d’activité de chaque magasin, la progression de chiffre d’affaires était plus &#8230; <a href="http://shopfloorbelgium.wordpress.com/2012/01/26/kiosk-by-make-premiers-resultats-et-perspectives/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=11899&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>In-store media &#8211; Je vous rase, Monsieur ?</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/26/in-store-media-je-vous-rase-monsieur/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/26/in-store-media-je-vous-rase-monsieur/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 10:15:32 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[Instore media]]></category>
		<category><![CDATA[beauty care]]></category>
		<category><![CDATA[In-store demo]]></category>
		<category><![CDATA[Makro]]></category>
		<category><![CDATA[Wilkinson]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=11125</guid>
		<description><![CDATA[Nouveau cas de concept original d’animation in-store. Cette fois, c’est Wilkinson qui tente de nous (nous, les hommes bien sûr ;-)  ) influencer. Mais bien plus que de nous influencer, il s’agit de nous faire changer de rasoir. Un geste qui &#8230; <a href="http://shopfloorbelgium.wordpress.com/2012/01/26/in-store-media-je-vous-rase-monsieur/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=11125&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Shopfloor SCAN &#8211; scanning in-store execution, training staff &#8211; FR</title>
		<link>http://shopfloorbelgium.wordpress.com/2012/01/26/shopfloor-scan-scanning-in-store-execution-training-staff-fr/</link>
		<comments>http://shopfloorbelgium.wordpress.com/2012/01/26/shopfloor-scan-scanning-in-store-execution-training-staff-fr/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 09:30:12 +0000</pubDate>
		<dc:creator>Shopfloor.be, monitoring the path to purchase</dc:creator>
				<category><![CDATA[In-store execution]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[readability]]></category>
		<category><![CDATA[Shopfloor SCAN]]></category>
		<category><![CDATA[shoppability]]></category>
		<category><![CDATA[shopping basket]]></category>

		<guid isPermaLink="false">http://shopfloorbelgium.wordpress.com/?p=12248</guid>
		<description><![CDATA[1- In-store execution do’s &#38; don’ts Le commerce est une question de concept, mais c’est aussi une question d’exécution. Nous avons identifié trois facteurs-clefs d’une exécution in-store réussie ?  Readability : est-ce que le shopper comprendra rapidement ce qui lui &#8230; <a href="http://shopfloorbelgium.wordpress.com/2012/01/26/shopfloor-scan-scanning-in-store-execution-training-staff-fr/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shopfloorbelgium.wordpress.com&amp;blog=6916647&amp;post=12248&amp;subd=shopfloorbelgium&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Shopfloor SCAN - pics1b</media:title>
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